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Review Inflation: What Happens When Everyone Has 5 Stars?
There’s plenty of data that show consumers rely heavily on ratings and reviews to help them make purchase decisions. Dozens of surveys and studies affirm this. Businesses are starting to become much...
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Yelp Sues SMB Reputation Firm for Shady Review Solicitation, Management
Yelp has sued a company called “Revleap” that says it will deliver 4 or 5 star reviews on Yelp while withholding reviews of three stars or below in “the control center for your quality control.” To...
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Survey: Consumers Prefer to Shop Local but Expect Digital Sophistication
Most consumers would generally prefer to shop and buy from local/small businesses but they also want those businesses to be digitally savvy. That’s according to a survey by Yodle of 6,000 US adults...
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Spotted: New “Native” Ad Unit from Yelp
I’m in Europe this week for the SIINDA conference and I was using Yelp to find restaurants. After selecting a potential place to eat, I always run through the photos to get a sense of the food and...
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SMB Top 20: Google Rated Highest, Yelp Lowest According to NPS Survey
B2B social network Alignable is doing something very interesting. It has started surveying its small business members and generating NPS rankings for a wide range of companies that serve that market....
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Reviews Rashomon: Plumber Remembers Yelp Threat That Never Actually Occurred
Yelp has been accused of manipulating local reviews to “blackmail” business owners into advertising on the site. It’s widely believed that Yelp uses the threat of removing positive reviews as leverage...
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Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI
B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that many business owners hold negative views of Yelp or...
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Yelp Is Starting to Solicit Reviews for Business Owners — and That’s a Good...
Yelp is getting serious about transactions. That’s a very good thing for the company. This is what CEO Jeremy Stoppelman said about it on the recent Q4 earnings call: We also made excellent progress...
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What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?
Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The “best value” package is $499 per year. Some local...
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Reviews and the Problem of the Defensive Local Business Owner
You’re a local business owner who strongly identifies with your product or service and you hear negative feedback. What do you do? Yelp counsels a “stop, drop and roll” approach to dealing with...
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